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	<title>The StartUp Blog at PartnerUp</title>
	<link>http://startup.partnerup.com</link>
	<description>All about startups, entrepreneurs, and small business. All the time.</description>
	<lastBuildDate>Wed, 09 Apr 2008 01:21:09 +0000</lastBuildDate>
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		<title>Branding for Startups and Small Businesses</title>
		<description>How to Create a Successful Brand

Creating your company's brand is one of the most important things that you'll do as a business owner. Whether you're starting a new company, or expanding an existing small business, having a strong brand that represents what you do, conveys a professional and stable image, ...</description>
		<link>http://startup.partnerup.com/2008/04/08/create-a-successful-brand-startups-small-business/</link>
			</item>
	<item>
		<title>How To Name Your Company / Company Naming Tips</title>
		<description>Writing a business plan can seem like a piece-of-cake compared to the tedious task of creating a company name. It seems like such a trivial component, but so much of a company’s success rides on its name. Starting a business with a weak company name is kind of like driving ...</description>
		<link>http://startup.partnerup.com/2008/04/01/company-naming-tips-how-to-name-a-business/</link>
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		<title>How to do market research</title>
		<description>Editor's Note: This post is the first in a new series that we're doing which will contain helpful tips and advice for starting a business. Also, you can look forward to us updating the StartUp Blog a lot more often. If you have ideas for topics that you'd like to see us ...</description>
		<link>http://startup.partnerup.com/2008/03/25/how-to-do-market-research/</link>
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		<title>How to finance a startup</title>
		<description>No matter the size of the venture, all startups need one very important ingredient to start, succeed and ultimately survive--money. Some startups get it from venture capitalists or angel investors. Some lucky ventures are even built with small-business loans and grants. But if you’re panicking because you’re not getting the ...</description>
		<link>http://startup.partnerup.com/2008/03/10/how-to-finance-a-startup-bootstrapping/</link>
			</item>
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		<title>Starting an Internet Business: Interview with Jeremy Shoemaker</title>
		<description>Jeremy Shoemaker, more commonly known as ShoeMoney, is a heavy hitter in the search engine marketing world. Because of his extensive knowledge and expertise he is considered one of the go-to guys in areas such as pay-per-click (PPC) and online income optimization.

Jeremy writes a well-known business blog, shoemoney.com, hosts a ...</description>
		<link>http://startup.partnerup.com/2008/02/20/starting-an-internet-business-jeremy-shoemaker/</link>
			</item>
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		<title>Guy Kawasaki on Startup Teams / Business Partners</title>
		<description>Author, speaker and entrepreneur Guy Kawasaki knows a thing or two about putting together a killer startup team. He is currently the managing director of Garage Technology Ventures, a venture capital firm that invests in extraordinary tech startups. In the 1980’s Guy worked as a marketer for Apple and was ...</description>
		<link>http://startup.partnerup.com/2008/01/22/guy-kawasaki-startup-teams-business-partners/</link>
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		<title>Complete List of 2007 Web / Technology Acquisitions</title>
		<description>Last year turned out to be a busy year for M&#38;A activity in the technology sector. So, we&#39;ve compiled a comprehensive list of all of the mergers and acquisitions in the web, social networking, technology, internet advertising, hardware, software, mapping, and gaming industries. We&#39;ve tried to provide an overview of ...</description>
		<link>http://startup.partnerup.com/2008/01/02/2007-acquisitions-web-internet-technology/</link>
			</item>
	<item>
		<title>So you’ve got a business idea… Now what?</title>
		<description>Everyday people come up with thousands of great business ideas that could have produced multi-million dollar companies. But these ideas go nowhere because people aren’t sure where to begin.

The biggest excuse people use for not turning an idea into a business is that they aren’t sure if it will be ...</description>
		<link>http://startup.partnerup.com/2007/12/04/so-you-have-a-business-idea-now-what/</link>
			</item>
	<item>
		<title>What percentage of equity does each business partner get?</title>
		<description>We often hear questions from entrepreneurs who’ve found a business partner and are working on starting a business, but aren’t sure who should get what percentages of the equity in their new business. Obviously there isn’t one easy way to allocate the ownership of your new business, and there are ...</description>
		<link>http://startup.partnerup.com/2007/11/21/what-percentage-of-equity-does-each-business-partner-get/</link>
			</item>
	<item>
		<title>The Startup Team or The Startup Idea: What’s more important?</title>
		<description>This is an age old debate that companies both large and small struggle with on a daily basis. Is it better to have a great idea or a great team to execute the idea? Obviously the ideal situation is to have both. However, if you had to choose one or ...</description>
		<link>http://startup.partnerup.com/2007/11/12/startup-team-or-startup-idea/</link>
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