Small business owners ponder long and hard about what their target audience wants. They think to themselves, “What would it take to get a potential customer to buy from me?”

While this is a great question, perhaps a better way to start is by looking at yourself. What would it take for you to buy from you?

The sad truth is that too many small business owners themselves don’t buy/use the products/services they offer. I’m not suggesting you beat yourself up over it, but rather that you take some time to think realistically about why. What would it HONESTLY take for you to walk through your own doors, open your own wallet, order your own products and utilize your own services? Once you figure that out…adjust.

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