If your business is going to have a Web site, then your Web site needs to have a domain name. Before you begin the domain name registration process, however, you need to understand what makes a good domain name and the qualities that make your domain name relevant and important to your business.

Most businesses use their company name, which is usually a wise choice. If you’ve already created a company name that’s short, memorable, unique, gives clues as to what you do, and has good keywords, then go with it. Using your company name as your domain name is especially important if you are a local business. Local businesses don’t usually thrive off traffic from all over the Web, so search engine presence may need to take a back seat to growing awareness of your company name in a specific area.

      del.icio.us   SphereIt   Reddit   Furl