Fri 9 Jan 2009
Small Businesses to Increase 2009 Ad Spend
Posted by Megan Dorn under Small Business
Times are tough, but small businesses owners are showing signs of optimism heading into the New Year, at least where advertising is concerned.
According to the Ad-ology Small Business Marketing Outlook survey, 26 percent of small businesses plan to increase their ad spending this year. Another 60 percent plan to spend about the same as they did in 2008.
The survey, which was conducted in October, shows an interesting and hopeful reaction to our economic status. A recession is not the time to scale back your outreach to customers. You may certainly need to reorganize your budget and run your marketing efforts more efficiently, but doing something like slashing your ad spend isn’t going to give you the long-term results you’re looking for. Luckily many small business owners are recognizing that customer acquisition and retention is still a priority.
January 9th, 2009 at 1:13 pm
Being in the ad industry full time, I’ve seen a few small businesses cut back, but most are continuing to spend. I hope this trend continues!
January 11th, 2009 at 2:49 am
Marketing is typically the first place they want to cut and is actually one of the last places they should look at cutting.