Archive for January, 2009
Friday, January 30th, 2009
Small Business and the Super Bowl
The Super Bowl is just a couple of days away, which means big business for a lot of big businesses. For many people the commercials are a bigger part of the extravaganza than the actual game.
So who are this year’s advertisers? All the usual suspects of course—Pepsi, Coke, Budweiser, Doritos, etc. Not making an appearance […]
1 Comment » - Posted in Small Business by Megan Dorn
Thursday, January 29th, 2009
Seth Godin Speaks to Me
A couple of days ago I attended the PartnerUp and Deluxe leadership meeting where we had popular marketing guru Seth Godin as a guest speaker. If you ever get the chance to hear him speak, please do so…and take notes! It will be well worth your while, trust me.
Seth’s presentation was full of energy, but […]
1 Comment » - Posted in Entrepreneurship, Small Business by Megan Dorn
Wednesday, January 28th, 2009
Franchising in 2009
Franchising has always been an enticing alternative for many people who would like to be small business owners. Much of the grunt work is already done for you, like conducting market research, finding the right vendors and creating brand and consumer awareness.
Though the total number of franchises worldwide is expected to decline by 1.2 percent […]
1 Comment » - Posted in Entrepreneurship, Small Business by Megan Dorn
Tuesday, January 27th, 2009
Organizing Your Social Media Efforts
Participating in social media as a marketing tool for your business is not just important; it’s becoming a near necessity for many businesses and industries. The problem when working with social media is that there’s so much out there to do and take part in that it often eventually gets left at the wayside due […]
No Comments » - Posted in Technology, Small Business by Megan Dorn
Monday, January 26th, 2009
Small Business Tip of the Week: Mission Statements
A mission statement is key to focusing your business and directing it toward success. It conveys the goals and mission of your business to your customers, employees, suppliers, investors and the community.
Coming up with a statement that will encapsulate everything you want to portray about your business requires some self-reflection, but you shouldn’t create the […]
No Comments » - Posted in Small Business by Megan Dorn
Friday, January 23rd, 2009
Tailor Refunds Money if You Don’t Land Job
Quirky promotions can be found in all kinds of businesses in every kind of industry. Yesterday I stumbled across one I found particularly interesting.
A London-based tailor feels so confident about its shirts that it’s giving job seekers half of their money back if they fail to get the job after wearing the shirt to an […]
No Comments » - Posted in Random thoughts, Small Business by Megan Dorn
Thursday, January 22nd, 2009
Customer-Loyalty Programs
The Chicago Journal of Consumer Research conducted a study recently that found businesses can make their customers feel special by creating multi-level loyalty programs. These types of programs create a sense of status for customers, which in turn can also make many of them more eager to climb the ranks in terms of loyalty or […]
1 Comment » - Posted in Small Business by Megan Dorn
Wednesday, January 21st, 2009
YouTube Marketing: 11 Ways to Promote Your Business on YouTube
This is a guest post by Zeke Camusio, founder of The Outsourcing Company.
Millions and millions of people visit YouTube every month. Some of the most popular videos on YouTube have more views than Oprah’s show. If you are not promoting your business on YouTube yet, what are you waiting for?
I am about to reveal some […]
