One of the easiest and most efficient ways to get your product to market is through a great distributor, but there’s more to choosing one than simply having your pick of the litter. A distributor also has to want to carry your line, which is tough for companies entering into a market that already has a ton of products just like yours. So unless you have a product that is out-of-this-world unique, you’re going to need to market yourself to distributors by doing something to stand out. You can offer more money or some nice perks. You can demonstrate that your product has strong consumer appeal or that you have a track record of successful new products. Pitch whatever you need to to show distributors that your product will be profitable for them. Just make sure your distributors provide the level of service that you want associated with your product. Choosing the wrong distributor can ruin customer relationships and the image of your brand or product.

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