Setting up a booth at a trade show can provide small businesses with all kinds of benefits. Through trade shows you can showcase and sell your products, gain new customers and prospects, make great contacts, learn and explore new industry trends, and build awareness of your business. But in order for any of these things to happen, people have to visit your booth. A great way to garner some trade show attention is to get interactive. You could try a demonstration, a game, a survey or even some kind of drawing—anything that’s fun and will give people a memorable experience at your booth.

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