Fri 31 Oct 2008
Super Bowl or Bust
Posted by Megan Dorn under Random thoughts, Small Business
Sure, everyone would love to take out an ad during the Super Bowl, the holy grail of American sports, but hardly anyone has the ability to do it. Why? Because 30 seconds of air time would cost more money than I could hope to make in a lifetime. We’re talking millions of dollars. Unless you’re a giant corporation like Budweiser, Pepsi or Doritos, spending that kind of money on one ad is crazy.
Well everyone, meet crazy. Her name is Amy Borkowsky, and she’s attempting to do exactly that. The kicker? She’s not advertising a product or service, or anything business related for that matter. She’s advertising herself.
Borkowsky says that a Super Bowl ad is the best way for her to find a potential husband because “getting myself in front of a captive audience of sixty million men would increase my odds of meeting Mr. Right,” she says on her Web site, SuperBowlSingleGirl.com. At this point Barkowsky has only a couple thousand dollars, but she’s hoping that donations on her Web site will start pouring in.
If she actually pulls this off—gets enough money for an ad and gets a husband—then I will be more than happy to apologize for calling her crazy. But for now, I’m sticking with crazy.
You can’t put all your eggs in one basket like this. Super Bowl ads are cool and all, but when you’re a small business (or single and desperate), blowing that much money on the off chance that maybe you’ll get the positive results you’re looking for is insane.
Happy Halloween and have a great weekend!


