PartnerUp hosted this month’s Twin Cities’ Social Media Breakfast (SMB) this morning, and it was a hit! It just so happens that I had the perfect seat for eavesdropping in on several conversations and people could not believe how great the turn out was, how awesome the speakers were and how delicious the muffins tasted. One organizer even said it was the largest turnout in SMB history…worldwide!

Thanks to all of the speakers and everyone who attended!

For those of you who don’t know what it is, SMB is an event where people who are or want to become involved in social media get together to meet, eat, share their experiences and learn from experts in the field.

David Meerman Scott was the first speaker and basically the main event. He gave an awesome presentation about his book World Wide Rave, due out this spring. A world wide rave is the idea that all kinds of people around the world are flocking to you online because of some cool buzz that you created (also online). This is typically seen in crazy YouTube videos that take off and turn into…

 “Hey, did you see that one YouTube video about ________?”

“Yeah, isn’t that awesome!”

That’s the kind of thing that David says gets people excited and makes them actually WANT to be involved with your blog or your Web site or whatever. He’s a cool guy with a lot of great insight. You should definitely check out his blog.

PartnerUp’s CEO Steve Nielsen then gave a short presentation on how Deluxe, the corporation that acquired us earlier this year, is taking steps to join the world of social media (primarily by purchasing a cool company that already works in that space).

The last presentation was from an agency called Fallon. They gave their talk about a Twitter campaign they ran for a show on the SciFi channel called “Eureka.” I’ve been trying to figure the whole Twitter thing out recently, so it was cool to see how another group used the program to create some buzz and give fans another way to get involved with the show other than just watching it.

All in all it was awesome to see a room full of people blogging and Twittering as speakers addressed the ever-changing landscape of social media. I think it goes to show that everyone is going online, and if you’re not, then you’re missing out on a huge opportunity to reach people.

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