Tue 2 Sep 2008
Social Media: Everyone’s Doing It
Posted by Megan Dorn under Technology, Small Business
If your company hasn’t jumped on the social media bandwagon yet, then maybe this will give you a great big shove in the right direction. I recently came across some overwhelming statistics regarding the use of social media by online users on the Duct Tape Marketing blog.
The research, which was developed by Universal McCann, blew me away. I know that social media is highly regarded as a useful marketing tool, but I guess I never realized just how much it really reaches people. Here are some of the stats:
- 73% of online users read a blog
- 57% of online users join social networks
- 45% of online users have started a blog
- 83% of online users have viewed a video online
- 39% of online users subscribe to RSS feeds
- 36% of online users think more positively about companies that have blogs
Kinda crazy isn’t it? If you’re too cheap to institute any social media tactics of your own, or you think you just don’t have the time, then shame on you. You’re missing out.
