The Washington Post has partnered with Predictify, an online polling service, according to TechCrunch. The Post is creating a prediction center that allows readers to predict outcomes of different stories and participate in discussions. The center then scores and ranks readers according to their predictions.

Providing comments will still be a part of many stories, but allowing readers to participate with one or two clicks is an even quicker and easier way to supplement stories and engage readers that maybe don’t have the time to write thoughtful comments.

Though this isn’t the first time that an online news source has instituted technology like this, The Post is certainly moving in the right direction. This partnership shows how imperative integrating user-engaging capabilities is becoming, not only for news sources but for a wide variety of institutions that work in the online space. The bottom line is that companies across the board should constantly be looking for new and inventive ways to involve their customers in any way possible. The Washington Post is setting a great example here of how it can be done. 

Are there any interesting ways that you have found for engaging your customers, online or not?

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