John Jantsch from Duct Tape Marketing blog posted a brilliant entry on social marketing earlier this week. His idea of building upon your social marketing strategies as you progress up the social marketing hierarchy is intriguing. I do, however, have one modest gripe. I think that social networking is far more important to social marketing because of the substantial amount of engagement it provides. 

Having said that I still think that it’s a fantastic article with insightful information, so I encourage you to check it out for yourselves.

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