Wed 20 Feb 2008
Starting an Internet Business: Interview with Jeremy Shoemaker
Posted by Megan Dorn under Starting Up
Jeremy Shoemaker, more commonly known as ShoeMoney, is a heavy hitter in the search engine marketing world. Because of his extensive knowledge and expertise he is considered one of the go-to guys in areas such as pay-per-click (PPC) and online income optimization.
Jeremy writes a well-known business blog, shoemoney.com, hosts a weekly Internet radio show called Net Income, and will release a new book this spring called the ShoeMoney Playbook. He is also the CEO of ShoeMoney Media Group.
Jeremy recently took us through what he believes are the most important phases in starting a web-based business.
Conception Phase: This is where you brainstorm and come up with the grand ideas
Functionality Phase: Can this really work? Talk to programmers/designers find out costs and really know where you are at.
Launch Phase: This is a big PR phase. You need to get the word out.
Marketing Phase: Go after low hanging fruit and find out how to get more people to your site/business.
Monetizing Phase: Once you have a good user base how can you better monetize your business.
Managing Phase: Now that everything is in place you need proper management to ensure it will keep running well while you go onto your next big thing.
