Author, speaker and entrepreneur Guy Kawasaki knows a thing or two about putting together a killer startup team. He is currently the managing director of Garage Technology Ventures, a venture capital firm that invests in extraordinary tech startups. In the 1980’s Guy worked as a marketer for Apple and was integral in turning Macintosh customers into Mac fanatics.He has also written eight books, the latest of which, “The Art of the Start,” is about turning ideas into action.

Guy recently answered some questions for us about how to put together a successful startup team.

Q: What sets of skills do you look for in the team members of a startup? Should you look for people with skills the same as yours or different?

A: Startups are pretty simple: someone has to create it, someone has to sell it, and someone has to collect the money. So generally, a team should have these three skills and not, for example, be all engineers, all marketers, or all accountants.

Q: How many team members, do you feel, are needed to adequately launch a startup?

A: Two or three are sufficient. One is lonely. Four is overkill for the three main roles.

Q: What personal qualities (personality, etc.) do you look for in startup team members? Are there any qualities that you always try to avoid including in your team?

A: You always look for “chemistry,” but I think this is bull shiitake. It’s funny how if a company is doing really well, all the jerks can get along. Also, if a company is tanking, even the nice people start getting testy. You could make the case that nice people communicating well can make a company successful, but I think luck is more powerful than this factor.

Q: Do you prefer to see startups teams where each team member has some of their own money invested, or are you ok with only one team member providing the seed money?

A: It really makes no difference…to the extreme of no one investing any of their money. The theory is that a team will spend its own money more carefully. However, if it’s the team’s money, they also think that the other investors shouldn’t have as big an influence.


Stay tuned for some more Q&A’s from interesting people in the business/technology field over the coming weeks.

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